Mr. JOBY K M, Chief Executive Officer of Cristal Group ranks today among the top Business personalities. The Group has diversified into many significant areas under his dynamic stewardship, retail being the most prominent of them.

As Cristal's chief operating officer, JOBY K M is responsible for the strategic and operational leadership of CRISTAL'S worldwide sales, marketing, and services organization. Joby leads a global organization of over 80 employees,including field sales and marketing professionals who delivered over US$1 million in revenue during fiscal 2011. In addition to driving sales and marketing programs, Joby manages the online advertising sales organization and corporate support organizations, including product and customer support services, branding, advertising, public relations, marketing research and relationship marketing.

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